How to Use Artificial Intelligence in Marketing
Let’s face it, the marketing landscape has changed. Every day there are new ways to get your message in front of more people and machines are leading the way. Remember, there was a time not so long ago when social media marketing was a complete unknown.
Fast forward, there is a machine created by Moz that utilizes artificial intelligence to read every post on the internet and now can read a whopping 120,000 stories every 30 minutes. What?!? This pre-programmed bot will be able to find trends, monitor conversations, and provide data for its clients in order to help them take advantage of opportunities.
What does this mean for you and your marketing team? You now have a marketing expert at your fingertips 24/7 and could cost less than your daily coffee run.
While many companies might be concerned about a machine making decisions for their business, this isn’t replacing the work of marketing professionals. It’s actually doing much of the grunt work so human marketers can focus on identifying opportunities, expanding audiences, creating better strategies, and creating captivating content.
It’s kind of like that scene from Big Hero 6 when Baymax breaks out into a tango. While the bot is in charge of finding trends and monitoring conversations, humans must still have the creativity to act upon them. I do not think this will ever stop.
The idea behind this growth robot is to provide you with valuable marketing insights based on real data rather than using old numbers.
So, let’s dive into how to use artificial intelligence in marketing so you can start harnessing the power of growth robots.
The Cheat Code: How to Use Artificial Intelligence in Marketing
Artificial Intelligence is a collective term for any text formed by an artificial intelligence system. This includes machine learning, natural language processing, and deep learning.
The word “artificial” refers to how intelligence was created in contrast with how it evolved through evolution or how it may have been created by humans.
It’s important to note that there are some who prefer to use the term “Machine Learning” instead of Artificial Intelligence because it doesn’t seem as imposing.
This is how you can use artificial intelligence in marketing.
How did it start to get used in marketing?
The marketing landscape continues to change. This changing landscape is due to advancements in technology, most artificial intelligence-driven. No longer do you need to have a huge of marketers to generate results. In fact, you can have just one marketing team.
Trends over the last decade show how artificial intelligence began to be used in marketing. The biggest use was seen in online customer service chatbots. These chatbots usually responded with generic responses based on keywords used by consumers. Automation has now entered into email communications as well – sending out automated response emails in place of a human being. With this, there is no need to hire an IT department anymore. Artificial intelligence could fill this role too!
Many people still feel that AI is a threat to jobs and will destroy the world because it takes over human roles, but how does this affect marketing? That’s what we are going to tackle today!
How exactly can it work for marketers?
How can you take advantage of this machine? The fastest and easiest idea is to let the growth robot crawl through charts and data from your social media accounts, blog posts, or newsletters to determine which types of content get the most engagement. Then use that knowledge to create more similar blogs, tweets, or other pieces of content in order to increase traffic.
This is something that I think all marketers can utilize to generate better content and increase conversion. This is a pretty easy way to get started.
However, there are tons of other ways to start using artificial intelligence and growth robots in your marketing.
There are several ways in which artificial intelligence can be used in marketing. Artificial intelligence is definitely a different way to look at how you create content for your business, how you run your online store, and how you run your email marketing campaigns – among others. Artificial intelligence marketing might be the future of digital technology when it comes to advertising and general communication with customers, but how exactly do we use AI? If we consider that AI analyzes billions of pieces of data every day then it makes perfect sense how marketers would be interested in using this tool to their advantage.
Artificial intelligence has been applied to marketing for a few reasons:
- Artificial intelligence will identify how someone is feeling and how likely they are to buy a product or service. This could be the right time to send that upsell or cross-sell email.
- It can help you predict how likely someone is to buy your product based on how they behave. For example, how frequently they visit the website.
- Artificial Intelligence can be used to create machine learning algorithms that learn from pictures and texts, opinions of people from all over the world, and lastly, how many people are interested in the content you’re creating.
- Machines allow us to harness a massive amount of data that is difficult for humans to wade through.
- The data from and trends from all the growth robots can help identify gaps in our marketing strategy, letting us generate more compelling campaigns.
- Finally, artificial intelligence will help you and your marketing teams save time. I think we can all enjoy this.
The future of marketing is very bright. If you want to stay ahead, it’s essential that you don’t just adopt artificial intelligence but also learn how AI can help in the marketing process. It will help you generate more demand for your business.
Remember: to keep up with today’s customer demands is not easy for any marketer. Luckily there are ways where technology like artificial intelligence and marketing copy generators come into play!
What are the benefits and limitations of using artificial intelligence in marketing?
Ok, it is not time to change gears a bit because I know you are wondering what are the benefits and limitations of using artificial intelligence in your marketing.
Benefits of using artificial intelligence in marketing
Ok, I can tell you are super excited to get started using artificial intelligence to help grow your business and increase your marketing capabilities. There are tons of benefits to artificial intelligence in marketing.
- Artificial intelligence will deliver better insights that you can act upon.
- Artificial intelligence will save you time giving you the opportunity to get more done and focus on the right aspect of your marketing campaigns.
- Artificial intelligence will allow you to reach more people and engage with more customers.
- Artificial intelligence can be like having a full-time salesperson, customer service agent, and marketing manager working for you without taking up any of your time. You don’t need to know how to work it. It knows how to do its job better than anyone else!
- Improve the personalization of your marketing campaigns.
- Optimize your digital marketing advertising spend.
- Generate new ideas for content marketing and improve your search engine optimization.
- Increase the lifetime value of your customer through automation.
These are just a few benefits of using artificial intelligence in your marketing. As you can see there are endless ways how to use artificial intelligence in marketing.
Limitations of using artificial intelligence in marketing
There are so many great things that artificial intelligence can do for us, but there are some limitations to the technology. The limitations are how we use AI. Below is a small list of potential limitations of using artificial intelligence in marketing.
- Artificial intelligence must be trained for each individual task.
- Artificial intelligence is only as good as data. If you have bad data, the results will not be ideal.
- Artificial intelligence can come across as non-friendly or helpful
- Marketers can become too comfortable and lose creativity
Artificial intelligence can be a great tool for marketers, but it does come with some limitations. The best thing to do is to consider how you want AI integrated into your marketing strategy and how much time and resources are available before diving in headfirst.
How can you implement some of these strategies in your own campaigns today?
AI is one of those buzzwords that we all know how to use but not many of us truly understand how it works. It can be frustrating to feel like you’re utilizing a tool without fully knowing how it’s going to work for your company in the end. The truth is though, AI marketing isn’t really too complicated and with a little bit of education, anybody can get themselves started!
The first thing you’ll need to do before anything else is to determine what factors make up your consumer base as well as who your target audience will be (those people most likely to purchase from your company). If you have any current customer data or demographic information, go ahead and take advantage of that by using it when setting up how artificial intelligence should monitor their behavior.
One of the best ways to utilize artificial intelligence in marketing is how it can help you better understand how your customers are viewing your website. A simple AI program can spot how many people are visiting certain pages and how long they stay on those pages, all without requiring a human to stare at this information for hours on end! With that data, you’ll be able to determine how well your website is working when it comes to inspiring brand loyalty among visitors. It’s also very important that someone from the company continually monitors how these AI programs are functioning as things change regularly (new products or services become available, prices go up and down). Artificial intelligence allows you to set up automated monitoring systems rather than having a bunch of employees sitting around looking at numbers all day.
You already know how important it is to have a solid and reliable website for your customers, but there will be times when AI can really make that experience shine! A great example of how artificial intelligence can improve the customer journey on your site is how it works together with chatbots. This tool offers personalized responses to questions about products or services you offer, as well as links to product pages if the consumer seems interested in making a purchase. Chatbots are much more convenient than requiring consumers to fill out contact forms, which they’re so inclined to avoid anyway! These bots may also connect with Facebook Messenger or other messaging services like WhatsApp and Telegram. All of this helps give your business a unified brand image where any interaction across various channels feels and acts the same.
There are many other incredible ways to utilize artificial intelligence in marketing, but these two major examples will help you understand how simple it really can be. You don’t have to outsource everything or make any drastic changes to how you operate your business. Artificial intelligence is meant to make life easier for marketers so that they can focus more on what it is they were hired to do!
Conclusion: How to use artificial intelligence in marketing
A lot of marketers are intimidated by how artificial intelligence works in marketing. The good news is that it’s not too complicated to understand how to use AI when running your marketing campaigns. Artificial Intelligence is meant for the marketer, so they can focus on what their job entails: creating and executing campaigns that will drive traffic while utilizing this technology as a tool rather than having to do all the work manually or hiring someone else who knows how to operate an algorithm as AI does. It doesn’t require much time commitment either since you can set up automated programs without relying on human workers being there 24/7- just check back every now and then for updates!
If you are interested in learning more about artificial intelligence in marketing, you are not alone. Every day it seems as if there are new ways to use AI to achieve better marketing results.
Just like anything, it is artificial intelligence is not perfect. However, if you give it a try and see how you can use AI, it will help you get better results.